Hiatuses Increasing Aversion Effect

Most blogs die after a few months. Its a fact of life. Some people think it is a matter of writers block – or Bloggers Block in this case – and you can find a lot of great articles on how to find inspiration for your blog and battle BlogBlock. My guess (and experience) isn’t that people run out of inspiration or things to write about. I think the reason they stop blogging is because of the Hiatuses Increasing Aversion Effect. This is how it works; let assume you post 3 articles, every day. Then you miss a day or two....

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