16 billion haystacks

Seth Godin just published a story titled The haystack. He says:

It’s easy to be wowed by what a magical job the search engines do in finding you just the right needle in the haystack.

I’m not wowed. More often I’m annoyed at being presented 1 out of 16 billion results for my search. Those aren’t 16 billion needles. That’s 16 billion haystacks.

There is a reason they call it ‘Search’ and not ‘Find’…

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