Safari + Website = 50% of 15% of Revenue
A few days ago I tried to buy a ticket for the ‘Trendwatcher van het jaar’ but the form didn’t seem to work. It turned out that the designer used non standard CSS which worked fine in Explorer and Firefox but broke some parts of the navigation in Safari. I contacted the organization and told them they were missing revenue because a certain percentage of their visitors couldn’t use their website.
They answered that they were aware of the problem but that most visitors used Explorer so they weren’t too worried about it…
I wondered how I could explain to them that it might be smart to fix their website and thought I had a brilliant idea: I suggested that I would have their site fixed, for free, but then receive 50% of all revenue generated by Safari users. I figured that this would make them realize that it might be smarter and cheaper to actually fix their website instead of having to share revenue with an outsider.
But to my great surprise they agreed to the deal.
So today David Mosterd (who works on Fleck.com) spent 20 minutes reading through their code and came up with a fix that took him another 2 minutes to implement and now the site works great in all browsers.
We have been looking at the visitor stats for a few hours only but it seems that more than 15% of their site visitors are using Safari. With tickets costing between €99 and €169 this might turn out to be a great investment. Are you using Safari too? Buy your ticket here!
I wonder if I can apply it to other businesses too…
They wouldn’t necessarily lose money on all Safari-users since I most of them would probably try Firefox if they really wanted to buy a ticket. Of-course, now Safari works they will just use Safari and you’ll make money on it. Very clever!