Old News? Yes Please!
Just got a tip from Richard Derks from Respectance.com. You would think that people try to stay up-to-date on your blog and that old news is forgotten and people only read the newer posts.
Not true! Deborah Schultz told the audience at a conference in San Francisco that:
61% of your visits go to posts older than a month
37% of your visits go to posts from this month
12% of your visits go to current news
So if your goals is to get visitors you should try to write interesting and timeless articles and forget about breaking news.
This won’t be true for every blog but I was browsing my stats (Statcounter.com and Feedburner.com) and did see similar figures. The numbers were distilled from 6 apart data.
So there is a good chance (61%) that by the time you read this it will be old news.
Filed under Business Theory, Inspiration, Personal |
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