How To Set Up The Perfect Helpdesk
From 1997 until 1999 I single-handedly managed the help-desk for V3.com, the company I founded, which grew to more than a million members. I received between 500 and a thousand messages a day and replied to 95% of them within 2 hours.
Unless I was sleeping, which wasn’t a lot.
The system I used to handle such a large number of emails was simple and effective but I didn’t really regard it as high tech or professional. It just did what I wanted it to do and for free. I have looked at several professional systems since then and have never found a system so effective as what I used at the time. This is unfortunate because I think a good system for handling a lot of mail could help a lot of start-ups. That is why I’ll explain the system here.
In 1997 there was no Mac OS X Mail so I used Eudora. The good thing about Eudora was that it was cheap, extremely fast and scriptable. The application offered me a set up templates which were just little text files with standard replies in them. Each Template could be activated with an F key. I had the ‘Templates’ window open and it showed me the Template Subjects and the F key which activated it.
In the morning when I logged on I had about 300 messages waiting for me. I would sort the messages by subject and then quickly select all the message which subjects contained “Forgot Password” then I would hit the “F3″ key which would simply reply to every selected message with the “Forgotten Password” information template. The selected messages would be marked ‘Read’ and would be filled away immediately into the ‘Filled Messages” folder. Then I would select all the messages which subjects contained “Account Activation” and would hit the “F4″ key which would reply with the template message which described which possible problems could occur with activation your account.
The replies were short, contained a link to a more detailed FAQ page about the subject AND ended with a sentence telling people to feel free to email me for other questions or if the answer wasn’t satisfactory.
Just by reading the subject I could get rid of 80% of all messages in my inbox within 2 minutes. Then I would open the remaining messages (10 at a time) and read the message bodies. By reading that I would again answer another 80% of messages that I had left after the first shift simply by hitting F keys as I read an analyzed those messages.
What would be left were messages that couldn’t be answered with any template. But since I had answered hundreds of messages in less than 10 minutes I could then take an hour or more to personally answer messages that could use more attention.
Although Mac OS X Mail has Rules there is no easy way to implement this system. You might be able to do something with a combination of Rules, Signatures and Automator but I haven’t figured out how. Also, all the professional help-desk software packages I have looked at don’t come close to what I’m describing here. They always require you to open a message, click a bunch of options and then open the next message making you spend more time on waiting for the system than actually getting work done.
What I’m using at the moment, and which comes close, is a small application called Mail Act-On by Scott Morrison (who also makes MailTags). It works with Mail and allows you to set up a bunch of Rules that do a certain thing. It helps me handle my email a lot faster than it did before but it still isn’t perfect. Right now you must press the ` key and wait for a small menu to appear. Then you select one of the actions presented in the menu by pressing a character. It would be much more convenient if you could just activate Rules by pressing one of the F keys.
It also seems that Rules in Mac OS X work a bit slow and there is a significant delay between pressing a key and seeing the action being performed.
I hope that someone reads this post and develops what I want as a paid plug-in for Mac OS X Mail and Outlook. Count me in as the first paying customer.
UPDATE: Scott mailed (within 5 minutes, not bad!) that you can also activate Mail Add-on shortcuts by pressing CTRL and then the modifier key. Works a lot faster too!

The amount of mail that you got with V3 is extreme. How is the mail flood hitting you nowadays with Fleck?
@Bram: I think that 500 messages a day from one million members is not excesive for a webservice. But maybe it is.
Fleck is generating between 10 and 30 messages a day which I handle personally.
It sure isn’t excessive for one million users but my point was waking up every day with 500+ emails to deal with doesn’t really appeal to me :). It would be ten times worse if you have a business that generates 500 phone calls..
>It would be ten times worse if you have a business that generates 500 phone calls..
And to top it off, having a business which is in need of people calling other people to buy your product is probably the worst of them all! ^_^
Hi Guys. I think business should start seeing the value of having contact with their customers instead of just complaining about the high cost of helpdesk infrastructure. More on that in my next blog post…
Using rules and predefined templates sounds like a good system. I wonder how many people process their e-mail like that.
The only two reasons I can come up with why companies buy dedicated helpdesk management systems are:
1. They manage incoming e-mails as a team, and using a shared mailbox isn’t technically feasible.
2. Measurability – management wants to see weekly reports of how many e-mails came in, the response time, etc. (if that is necessary for good customer support is an entirely different discussion ;-)
Last but not least, for anyone using Thunderbird the following extensions may not provide the functionality Boris describes, but are really helpful for quickly processing a full inbox:
– Quickfile:speeds up filing of messages into folders (https://addons.mozilla.org/en-US/thunderbird/addon/348 )
– Quicktext: quickly insert standard snippets while keeping messages personal (http://lifehacker.com/software.....135194.php )
thanks Boris
mail act-on saved my day and the future!
Thanks Diederik! I’m very happy with it too…
Hi Boris
For Act-On
re: It would be much more convenient if you could just activate Rules by pressing one of the F keys.
Just hit the ctrl key with the act-on key. If, for example, your act-on key was ‘a’ for archive then ctrl-a will work just fine.
@Scott: thanks for the tip! Works but still a bt slow. Noticed that too?