Boris Veldhuijzen van Zanten

‘I’ll call you back’
‘That is impossible’
“it’s not you, it’s me’

These lines mean something else.
I have another one for you:

‘This is just temporary’

Temporary has a habit of becoming permanent.

Always!

A temporay name, logo, fix or description is always what you end up with permanently.

My solution: do everything permanent, and right, the first time. You might not GET it right the first time and you can always change it again later. But don’t think of anything as a temporary solution.

Follow the link for a nice story about how the Apple Macintosh was once almost named ‘Bycicle’.

‘Macintosh was just a temporary name and everybody got used to it. Then they decided to go for a more official sounding name and invented ‘Bicycle’. Everybody hated ‘Bicycle’ and kept calling it ‘Macintosh’. Even after Apple paid tens of thousands of dollars to a marketing consulting firm to come up with a new name they decided to just name it ‘Macintosh’.

The temporary became permanent.