'I'll call you back'
'That is impossible'
"it's not you, it's me'
These lines mean something else.
I have another one for you:
'This is just temporary'
Temporary has a habit of becoming permanent.
Always!
A temporay name, logo, fix or description is always what you end up with permanently.
My solution: do everything permanent, and right, the first time. You might not GET it right the first time and you can always change it again later. But don't think of anything as a temporary...