A few years ago I was asked to work with a political party and advise them a bit about their internet strategy. The first thing I did was type their name + .NL into my browser to check their website. They had a pretty big campaign advertising their website, all with just 'domain.nl' on everything. You can guess what happened. No website, just a 'Document not found' page...
If someone tells me to visit 'somedomain.com' I open my browser and type in 'somedomain.com' and hit enter. Sounds...